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 Employer Review:

Corus Entertainment Inc.

  

Corus Entertainment Inc.
Chosen as one of Canada's Best Diversity Employers for 2009:
By Rachel Caballero and Richard Yerema, Mediacorp Canada Inc. staff editors  (Mar 21, 2009)

Some of the reasons why Corus Entertainment Inc. was selected as one of Canada's Best Diversity Employers 2009:
  • manages nationwide employment equity committees who advise the company on diversity and equity issues and regularly gather feedback from employees regarding future employment equity and diversity initiatives
  • targets and develops women and visible minority candidates for managerial positions in radio programming departments through their Assistant Radio Program Director Training program
  • recently organized a women in leadership personal development program for managers and supervisors, where women employees discussed how to balance their working and personal lives
  • forwards job openings to organizations representing disabled and Aboriginal job-seekers, including the Canadian National Institute for the Blind, the Aboriginal Human Resources Development Council, the Aboriginal MultiMedia Society and the Aboriginal Youth Network
  • revamped their recruitment and selection program to include a diversity-in-the-workplace training module that provides examples of standardized interview questions, information on how to develop bias-free questions, and contact information for organizations representing designated groups
  • established the Corus Entertainment Chair in Women in Management at the Richard Ivey School of Business, to develop research, teaching materials, and outreach programs related to women in management

 Increasing the Number of Women Employees in Leadership Roles

In the past few years, Corus has implemented a number of special projects to increase the number of women in leadership positions throughout the company. In 2003, Corus launched their Assistant Radio Program Director training program to develop employees from groups under-represented in managerial positions in Corus' radio programming departments. Recruiters made special efforts to encourage women to enrol, and successfully promoted women graduates to Program Director positions after they completed the program.

To ensure that they continue to create and facilitate career development opportunities for women employees, Corus also hosts an annual "Women in Leadership" event. Women employees at the supervisor and managerial levels attend the two-day function to learn how they can balance their career aspirations with family, community and other personal priorities. Topics are chosen in advance by prospective participants, and external speakers are invited to give presentations on subjects of interest to the group. Attendants also get the opportunity to speak with the President and CEO of Corus about issues that concern them.

Corus also funds special programs in broadcast technology, and radio programming and administration for members of the Canadian Women in Communications organization, a group that provides a wide range of internships, mentoring and other educational opportunities for women in the Canadian media industry.

Corus also helps to fund a special continuing education program at the Banff Centre, which is designed for women managers in the communications industry. Hosted in beautiful Banff, Alberta, the "Canadian Women in Communications/Corus New Media Career Accelerator Program" is a six-day intensive training program offered in partnership with the Banff Centre.

"It is particularly gratifying for me to work at Corus, an organization that has a progressive attitude towards the development of leadership skills...[and the] professional achievement of women."
— Jane Harrison, Vice-President and Associate General Counsel, Corus Entertainment
Score on The Equity Continuum by TWI Inc.: 2.95
This Employer Review has been viewed 11,312 times.
©2010 Mediacorp Canada Inc. All rights reserved. Licensed by Eluta Inc. with permission. For comments or questions on this employer review, please contact Mediacorp's editorial team.





   

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