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  Employer Review:

Deeley Harley-Davidson Canada

 

Deeley Harley-Davidson Canada
Motorists driving their Deeley Harley-Davidson motorcycles
Motorists driving their Deeley Harley-Davidson motorcycles
Chosen as one of Canada's Top 100 Employers and BC's Top Employers for 2012:
By Richard Yerema and Kristina Leung, Mediacorp Canada Inc. staff editors  ( Oct 6, 2011)

Some of the reasons why Deeley Harley-Davidson was selected as one of Canada's Top 100 Employers for 2012:
  • is an industry leader, providing new mothers with maternity and parental leave top-up payments (to 70% of salary for 52 weeks), and flexible scheduling for when they're ready to return to work
  • in addition to paid personal time-off, offers employees three to four weeks paid vacation after only two years on the job (depending on their position)
  • helps employees prepare for life after work with retirement planning assistance, a transitional work program that allows employees to gradually leave the workforce, and matching RSP contributions (from 5% to 9% of salary)
  • encourages ongoing employee development with generous subsidies for tuition and professional accreditation, in-house and online training programs and an online skills inventory
  • encourages employees to volunteer in the broader community by providing time-off for volunteer activities and matching donations to employees' favourite charities

Employer Background

Deeley Harley-Davidson Canada is the exclusive Canadian distributor for Harley-Davidson and Buell motorcycles, parts and accessories, branded products and related services. The company supplies merchandise to a wide network of more than 70 retailers across the country, from British Columbia to Newfoundland and Labrador. The company traces its roots back to Fred Deeley Ltd., the Vancouver motorcycle and bicycle business opened by Fred Sr. and Lizzy Deeley in 1973. Shortly after opening their doors, the founders agreed to carry the Harley-Davidson line -- making Deeley Harley-Davidson one of the oldest Harley-Davidson dealerships in the world. The company was re-branded as Deeley Harley-Davidson Canada in 2004.


Industry: New Car Dealers. Established: 1973. Parent company: Fred Deeley Imports Inc.. Major Canadian hiring locations: Concord ON. Full-time employees in Canada: 152. Voluntary employee turnover last year: 1.3%. Longest serving employee: 33 years. Workforce engaged on a contract basis: 3.28%. Number of applications received at this location last year: 670. Percentage of employees who are women: 35.5%. Of managers: 36.4%. Of directors: 10%. Percentage of employees who are visible minorities: 19.1%. Of managers: 9.1%. Average age of all employees: 41.

 Rating: BPhysical Workplace

Deeley Harley-Davidson's physical workplace is rated as average. In addition to the Richmond head office, the company also has a state-of-the-art distribution centre and offices in Concord, Ontario (just north of Toronto). Back at the the head office, employees enjoy an employee lounge (with music, television, board games and a Harley-Davidson decor); lunchroom areas; free coffee and tea; outdoor patio with barbecue; religious observance room; free parking.

 Rating: AWork Atmosphere & Communications

Deeley Harley-Davidson's work atmosphere is rated as above-average. On-the-job, employees enjoy casual dress daily; can listen to music while working; organized social events. The company-subsidized social committee organizes several social events every year (which mostly encompass a charitable fundraising component), including a golf tournament, an evening Christmas party for employees, a special Christmas party for employees children, Easter egg hunt, summer barbecues, Halloween costume lunch, and paintball and jousting matches. The company keeps employees up-to-date through a company newsletter; corporate intranet site.

 Rating: B+Financial Benefits & Compensation

Deeley Harley-Davidson's financial benefits are rated as very good. To keep salaries competitive the company participates in outside salary surveys every 12 months. Individual salaries are reviewed every 12 months. Deeley Harley- Davidson provides employees with year-end bonuses for all employees; year-end bonuses (to $35,000); matching RSP contributions (up to 9% of salary); life & disability insurance; retirement planning assistance; clothing allowance; and discounted company products. (The company's matching RSP plan is self-directed with contribution rates ranging from 5% to 9% of salary, depending on the position).

 Rating: AHealth & Family-Friendly Benefits

Deeley Harley-Davidson's health and family benefits are rated as above-average. The company's health benefits plan is a self-insured plan. As part of the health plan, the employer pays 100% of the premiums. Employees who work 30 hours per week receive coverage. The waiting period for new employees is 90 days. Employees receive full family coverage on the health benefits plan. The basic plan includes routine dental; restorative dental; orthodontics; eyecare ($600 every 2 years); traditional medicine coverage; alternative medicine coverage; massage therapy; medical equipment and supplies; employee assistance (EAP) plan; travel insurance. Deeley Harley-Davidson's family-friendly benefits include; fertility treatments; maternity top-up payments (to 70% of salary for 52 weeks). Additional family-friendly benefits include; phased-in retirement work options; and alternative work options (flexible and determined on a case-by-case basis as needed).

 Rating: BVacation & Personal Time-Off

Deeley Harley-Davidson's vacation and personal time-off are rated as average. New employees receive 2 weeks of vacation allowance after their first year. Vacation increases after 2 years on the job. Long-serving employees receive a maximum of 6 weeks of vacation each year. Employees can schedule 5 personal days off each year, as needed. Employees receive 5 paid sick days every year. (Depending on the position, some employees start at 3 weeks paid vacation).

 Rating: B+Employee Engagement

Deeley Harley-Davidson's employee engagement program is rated as very good. Employees receive individual performance reviews every 6 months. Managers receive training in how to conduct effective performance reviews. Performance feedback is also solicited from co-workers and other managers familiar with each employee's work. Exit interview provided for departing employees. In recognition of exception performance, the company operates an annual incentive program that includes four payout levels that are dependent on position. Deeley Harley-Davidson sponsors its own in-house employee satisfaction survey. Deeley Harley-Davidson hires an outside consultant to conduct confidential employee satisfaction and engagement surveys. (These surveys are held every 12 months).

 Rating: ATraining & Skills Development

Deeley Harley-Davidson's training and skills development program is rated as above-average. Employees receive tuition subsidies for courses related to their position. (Employers cover up to 100% of tuition). Employees may also receive tuition subsidies for courses unrelated to their current position. (Employers cover up to 100% of non-related tuition). Subsidies for professional accreditations; in-house training programs; online training programs; online employee skills inventory.

 Rating: A+Community Involvement

Deeley Harley-Davidson's community involvement program is rated as exceptional. The company supports local, national and international charitable organizations, including the Kids with Cancer Society (Edmonton), and the Red Deer Food Bank. Deeley Harley-Davidson has also raised nearly $3 million dollars for musclar dystrophy research through their 19-year partnership with Muscular Dystrophy Canada. Employees take part in the selection of charitable groups assisted each year. Employees receive paid time off to volunteer with their favourite charitable organizations. Employees also receive 1 paid day off to volunteer. Last year, employees donated over 500 hours volunteering with charitable projects. Approximately 12 charitable and community organizations were supported last year. Through the company's "Share the Care" program, employees at the Richmond office were recently provided with $100 each to donate to their favourite charity -- with an additional matching donation made by the company.

This Employer Review has been viewed 34,828 times.
©2012 Mediacorp Canada Inc. All rights reserved. Used by Eluta with permission. For comments or questions on this employer review, please contact Mediacorp's editorial team.





   

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©2012 Mediacorp Canada Inc.