In the past year, RIM created over 1,000 new jobs in Canada, and gives employees a free BlackBerry smartphone on their first day at work. The company has celebrated significant milestones and holidays through the "RIM ROCKS" concert series, featuring past performances from the Tragically Hip, Van Halen, Barenaked Ladies, Aerosmith, and U2. On the job, employees enjoy a relaxing work environment with a casual dress code, subsidized onsite massage services, and "ice cream Fridays" during the summer.