Employers:
Post Jobs

Digital Marketing Performance Specialist

MNP LLP
Calgary AB
FULL-TIME EMPLOYMENT

At MNP we pride ourselves on being different – it’s our entrepreneurial drive that sets us apart. It’s the same drive that’s helped us become Canada’s fastest growing national firm. We foster collaboration, value your ideas, promote based on talent, live balanced lifestyles and make time for FUN. We are one firm, one team, collaborating to support you wherever you want to take your career.


Join the momentum. We are seeking a Digital Marketing Performance Specialist for our growing Marketing team. MNP is a leading national accounting, tax and business consulting firm in Canada. Positioning the firm for success, our Marketing team supports the growth, business-generating efforts and goals of MNP. We develop and deliver creative and strategic programs that translate the firm’s objectives into market-appropriate media, messages and methodologies. We build and protect our brand in new and existing markets, as well as create and sustain market advantage in all service line, industry and specialty groups.

responsibilities and qualifications

Performance Expectations

  • Lead the strategy, process, and tools for how the firm uses database marketing and marketing automation technology to track engagement with contacts with priority clients and strategic pursuits
  • Expand our current database ensuring integration into our marketing automation platform
  • Manage the strategy and process for how we will ensure we have a CASL compliant contact database to track our priority clients and strategic pursuits for our Niche, Service Lines and Regions
  • Support digital marketing efforts in line with corporate branding and business campaigns
  • Help in the execution of email marketing efforts and supporting digital assets
  • Develop and update various web properties using Content Management System (CMS)
  • Oversee quality control procedures are in place and strictly adhered to
  • Determine compliance with firm brand standards and objectives
  • Cultivate an understanding of clients, industries and competitive pressures for key business units
  • Provide support on an as-needed basis as a member of the digital marketing project team
  • Drive strategy and creativity while monitoring and maintaining results
  • Understand and combine data from multiple sources in a highly analytical capacity (e.g. Google Analytics, Adwords, marketing automation) to identify trends and opportunities
  • Manage SEO workflow processes through keyword research, discovery, expansion, and optimization
  • Create authority/link building strategy
  • Conduct technical and structural analysis of website
  • Continuously research industry trends to understand how SEO is impacted by site structure and platform enhancements and provide recommendations to optimize
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
  • Develop a thorough understanding of MNP’s services, businesses and industry
  • Contribute to the development of new ideas and approaches to improve work processes
  • Raise awareness of MNP at community events
  • Attend internal MNP courses to further develop your marketing knowledge

Credentials

  • A minimum of three (3) to five (5) years of digital marketing experience
  • Experience with A/B and multivariate experiments
  • Experience with keyword research, density analysis, reporting and link building tools
  • Proven experience managing PPC advertising programs
  • Experience in a high volume, digital-focused agency is an asset
  • Proficiency with popular digital technologies preferred
  • Experience with HTML, CSS and other web languages is an asset.
  • Interest in continuous research and education on the latest trends in online marketing
  • Strong knowledge and understanding of the digital marketing technologies, specifically PPC & analytics
  • Fluency in French (written and verbal) is an asset

Core Competencies and Personal Characteristics

  • Integrity – professional whose honesty, integrity, confidentiality and high ethical standards contributes to effective leadership and optimal business relationships
  • Energy – displays enthusiasm, optimism, drive and passion while maintaining a high level of productivity and a balanced lifestyle
  • Diversity – understands the importance of different backgrounds, perspectives and experiences and is respectful of individual differences
  • Communication – effectively expresses ideas and conveys information in business writing, conversations and interactions with others
  • Client Service Excellence – understands the importance of quality client service by being courteous, responding to client requests in a timely manner and monitoring satisfaction
  • Teamwork & Relationship Development – works collaboratively with team members in order to achieve a common goal and develops, maintains and strengthens relationships with others, both inside and outside the Firm
  • Accountability – takes responsibility for one’s own performance by setting clear goals and tracking progress against those goals; is highly organized and uses personal judgement and decision making
  • Flexibility – effectively manages multiple assignments, adapts to changing priorities and is able to work independently or as part of a team

MYREWARDS@MNP

MNP encourages a balanced lifestyle and offers benefits that suit the way our team members work and play! In addition to a competitive salary, our MyRewards@MNP package includes paid personal days, wellness program initiatives, health and dental benefits, a group pension plan with matching contribution, firm sponsored social events and professional development assistance.

MNP proudly serves and responds to the needs of our clients in the public, private and not-for-profit sectors. Through partner-led engagements, we provide a collaborative, cost-effective approach to doing business, with innovative strategies to help organizations succeed across the country and around the world.

#LI-LL1

+ Read more

Apply Now
MNP LLP

MNP LLP is a national accounting, tax and business consulting firm in Canada.